CSIR Special Webinar on Aroma Mission held on the eve of Independence Day
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On the eve of India’s 75th Independence Day, the Council of Scientific and Industrial Research (CSIR) organised a Special Webinar on CSIR's Aroma Mission. 

Dr Jitendra Singh, Hon'ble Minister of State for Science & Technology & Earth Sciences (Independent Charge), PMO, PP/DoPT, Atomic Energy and Space graced the occasion and delivered the keynote address. During the event, the Hon’ble Minister interacted with farmers and entrepreneurs from Doda District, J&K; Mandi, HP; Goalpara Distt Assam; Barabanki, Uttar Pradesh and Shirdi, Maharashtra. 

The farmers and entrepreneurs shared how they and others in their respective districts have enormously gained from the CSIR Aroma Mission ever since it was launched in 2017. The income levels of farmers involved in aromatic plants cultivation have increased by up to four-fold and generated employment to hundreds of farmers in the districts.

The Hon’ble Minister in his keynote address said that the Aroma Mission was dedicated to the nation in 2017 by the Hon’ble Prime Minister Shri Narendra Modi. Today, we can take satisfaction that the Aroma Mission has progressed in the right earnest and has enabled bringing about 6,000 hectares under the medicinal and aromatic plants cultivation and importantly, has generated 10-12 lakh man-days of rural employment, the Hon’ble Minister noted.

Dr Jitendra Singh added that in Jammu and Kashmir, lavender cultivation and associated entrepreneurship has unleashed a purple revolution that has caught the world’s attention. The purple revolution in J&K is the flagship of the Aroma Mission, he added. The Hon’ble Minister also noted that the Aroma Mission reached 11 districts of J&K and every state in North East India in addition to UP, Himachal and others. He urged CSIR to extend the reach of the Aroma Mission across the country and to the neighbouring countries.

Dr Sanjay Kumar, Director, CSIR-Institute of Himalayan Bioresource Technology (CSIR-IHBT) gave a detailed presentation on CSIR’s Aroma Mission. Dr Ranjana Aggarwal, Director, CSIR-National Institute of Science Communication and Policy Research (CSIR-NIScPR) delved on the socio-economic impact of the Mission accomplishments. Prof. Virendra Kumar Vijay, Professor, Indian Institute of Technology, Delhi, spoke about transforming rural livelihood through S&T interventions.

Earlier, Dr Shekhar Mande, DG-CSIR delivered the welcome address. Directors of CSIR-CIMAP, CSIR-IIIM, CSIR-NBRI and CSIR-NEIST, the laboratories implementing the Aroma Mission were present. Dr K VijayaRaghavan, Principal Scientific Advisor to the Government of India also joined the proceedings. 

Dr GeethaVaniRayasam, Head, Science Communication and Dissemination, CSIR moderated the event which was organised as a part of the Azadi ka Amrit Mahotsav that also coincides with 80 years of CSIR.

The recording of the webinar is available at: www.youtube.com/CSIRINDIA1942, www.facebook.com/INDIA.CSIR and www.twitter.com/CSIR_Ind